Worked with small business to national clients doing PR, Marketing, White Paper, Press Releases, Strategic Social Media Planning, Editing, Blogging, Articles….
Over 9 years of experience in the salon industry
– Managed http://www.LafayetteStylist.com from 3/12-6/13,
– Wrote/contributed content on hairstyle-blog.com ( http://www.hairstyle-blog.com/dyed-hair-too-dark.html ).
I am a graduate of the Brian Lamb School of Communication at Purdue University with a focus in Public Relations and Advertising.
During my time at Purdue, I worked as a research assistant in a team setting for a doctoral student at Purdue. This research was centered around the cognitive processes (both heuristic and systematic) of persuasive messages. I completed a marketing/communication internship at Raybourn Group International, an association management firm, in Indianapolis. Through this experience, I had the opportunity to design a strategic social media plan for two national clients. I also was able to implement and analyze/evaluate a six-week strategic social media plan for one of the clients, in which all objectives were exceeded or ahead of schedule at the end of the six-week period.
During my junior year, I actively participated in the Public Relations Student Society of America (PRSSA) as an executive board member, holding a position as the Director of Opportunities. From April of 2012 until August of 2013, I managed marketing and public relations for Serenity Hair Design in efforts to re-brand, create an online presence and come up with a strategic marketing plan in which many of the set objectives surpassed their goals. Prior to that I was an active member on the Purdue PRSSA Bateman team, conducting research and implementing a health awareness campaign about childhood obesity.
I have worked with local small businesses doing marketing, PR and event planning for over 6 years. I am always interested in learning new ways to measure PR effectiveness and place high value in quantifying results accurately.
Check out the professional hair blog that I created and run for a local salon: