I’m Baaaaaack

If you’re here you may have noticed that there is a HUGE time gap between this blog post and the last one published. Over the last several years I have taken a break from blogging on this site to grow and focus in other areas.

So what have I been up to? Well for starters I have grown in my career overseeing enterprise digital/web marketing and I’ve still been blogging (as a ghost writer in some cases) for other organizations and sites. I have started a YouTube channel, grown on TikTok, launched two podcasts, volunteered on too many committees and spent a lot of time as a foster parent. A lot, I know; I ‘m an enneagram 3.

I started this blog with a very marketing professional focus and while I do love all things marketing – especially web, social and seo – I think I am going to pivot and open up more topics on this blog.

I used to be so concerned with my online image and trying to make sure everything I posted was polished and professional and ready to be seen by a potential employer. This was a bit taxing and honestly I’m just not here for it anymore.

I have grown a lot professionally and am very confident in my professional marketing and seo skills. I crush it at work and don’t feel like I need to “prove” that in every corner of the internet. I also don’t think it is healthy or realistic to be professionally “on” at all times. Like can we live?

If there is one thing I have realized over the course of the last few unprecedented years it’s that I want to stop limiting myself based on the opinions of other people. So that’s what I’m doing. I will be posting more creative things and taking more risks. I will be showing myself more and not just the “professional” version… I mean that’s what work and conference calls are for and at this point I’m happy to leave that version of me there.

Overall as far as this blog goes, I think I am going to be posting more beauty related content (makeup, hair, nails, skin care, etc.), self care, lifestyle and possibly some spirituality and social issues – perhaps whatever the mood inspires. Also, I will be writing like I talk (outside of work), so expect this informal language to continue. Stick around because there is definitely more to come. 🙂

Published by Erin Mullen

I am currently a senior in the Brian Lamb School of Communication at Purdue University. I am focusing my degree on Public Relations and Rhetorical Advocacy. I am a member of the Public Relations Student Society of America (PRSSA) and am the Director of Creative Integration on the Bateman team, which is an elite group of students who researches, plans, and implements a public relations campaign to compete at a national level. Graduating from the Midwest College of Cosmetology in 2005, I have been working as a hairstylist for about seven years. I love the industry and am a strong believer in the importance of constant and continuing education. Communication, along with the hair/ fashion industry are two of my greatest passions; and I would ultimately love to find a career that merges both worlds together.

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