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Hey, I’m

Erin J. Mullen

Intro

I am passionate and enthusiastic about my work. While I don’t think I will ever be done learning, I also really enjoy mentoring and encouraging others. As I continue in my path towards bigger professional successes I would love to bring everyone along with me who is ready and willing, because it brings me joy to see those around me also winning and reaching their goals. I take my work very seriously; however I do not take myself seriously (at all) which makes me pretty fun to work with.


Professional Highlights

  • Spoken at national level on topics surrounding SEO and organic digital marketing
  • Managed web and social for a variety of brands from small businesses to large enterprise organizations with hundreds of locations
  • Participated at a leadership level in multiple website redesign and CMS transitions from taxonomy and 301 mapping through implementation and content management
  • Maintained a proven track record for growth on web and social platforms

Skillsets

  • Digital Strategy
  • Search Engine Optimization (SEO)
  • Content Management Systems (CMS) and HTML
  • Public Relations
  • Branding
  • Email Marketing
  • Customer Journey Mapping
  • Social Media Strategy and Content Creation (including Facebook ads, Instagram Reels, TikTok, Pinterest search, YouTube, SnapChat filters, etc.)
  • Podcasting
  • Vendor Relations
  • Reputation and Location Page Management
  • Website Strategy (including taxonomy, user experience and conversion-focused pages)

Colleague Feedback

“Erin brings great energy to projects and has a strong eye for SEO and content strategy. She’s able to translate complex topics into understandable content for readers. I’ve truly enjoyed her being a member of the digital team.” – Robbie Schneider, Social Media Manager


Getting to Know Me

  • I was a foster parent for around eight years and continue to volunteer and advocate.
  • I am an ally for equality and believe in the value of diversity.
  • I started in salons and PR, so I wear a lot of black.
  • Cats > dogs (because who actually has time for dog parenting?)
  • I’m a Pisces sun, so I’m creative and get along with prety much everyone.
  • Bold, confident women give me life and we need more of them.
  • I get bored easily and am always up for a new challenge or adventure.
  • I believe in working smarter and never making things more complicated than they need to be.

Social Stats

One way I stay on top of all things social is through testing trends and content on my personal platforms in addition to managing branded and more niche pages.

  • Multiple Reels & TikToks with over a million views
  • Over 49K views on YouTube
  • Over 10K followers on TikTok
  • Podcast in top 10% global ranking (ListenNotes)
  • Over 1K followers in a matter of weeks on niched TikTok accounts

Contact me if you’d like examples or info on branded social media management and strategy.


Sample Articles

Below are a few writing and content samples by yours truly.

Up & Coming Nashville Artist Corey Layne

This article introducing Corey Layne was written after interviewing Layne on a podcast episode.

Recipe: Holiday Fruit Salad

This was a recipe I put together and worked with a video team to create fuller content around.

Advertising in the World of Social Media: Problems & a Proposal

This one is older, but aged well. I wrote this two years before Pinterest introduced the first promoted pins.


Podcasting

I am a co-founder and host, alongside Jodi Miller, on the Boom Tequila podcast. This podcast is currently in its third season and ranked in the top 10% globally (ListenNotes). New episodes every Monday include entertainment and relationship focused topic discussion, music recommendations and personal questions near the end.