Erin J. Mullen

Image of Erin Mullen on the right over a dark blue background

Hey, I’m

Erin J. Mullen

Intro

I am passionate and enthusiastic about my work. While I don’t think I will ever be done learning, I also really enjoy mentoring and encouraging others. As I continue in my path towards bigger professional successes I would love to bring everyone along with me who is ready and willing, because it brings me joy to see those around me also winning and reaching their goals. I take my work very seriously; however I do not take myself seriously (at all) which makes me pretty fun to work with.

Professional Highlights

Spoken at national level on topics surrounding SEO and organic digital marketing
Managed web and social for a variety of brands from small businesses to large enterprise organizations with hundreds of locations
Participated at a leadership level in multiple website redesign and CMS transitions from taxonomy and 301 mapping through implementation and content management
Maintained a proven track record for growth on web and social platforms

Skill-sets

Digital Strategy
Search Engine Optimization (SEO)
Content Management Systems (CMS) and HTML
Public Relations
Branding
Email Marketing
Customer Journey Mapping
Social Media Strategy and Content Creation (including Facebook ads, Instagram Reels, TikTok, Pinterest search, YouTube, SnapChat filters, etc.)
Podcasting
Vendor Relations
Reputation and Location Page Management
Website Strategy (including taxonomy, user experience and conversion-focused pages)

Colleague Feedback

“Erin brings great energy to projects and has a strong eye for SEO and content strategy. She’s able to translate complex topics into understandable content for readers. I’ve truly enjoyed her being a member of the digital team.” – Robbie Schneider, Social Media Manager

Getting to Know Me

I was a foster parent for around eight years and continue to volunteer and advocate.
I am an ally for equality and believe in the value of diversity.
I started in salons and PR, so I wear a lot of black.
‘m creative and get along with pretty much everyone.
Bold, confident women give me life and we need more of them.
I get bored easily and am always up for a new challenge or adventure.
I believe in working smarter and never making things more complicated than they need to be.

Social Stats

One way I stay on top of all things social is through testing trends and content on my personal platforms in addition to managing branded and more niche pages.